Survey Tool (Qualtrics)

Qualtrics is an easy-to-use, web-based tool for creating and conducting full-featured online surveys.


Available to

  • Students
  • Faculty
  • Staff



There is no cost to individuals to use Qualtrics.


How to Request Service

Click the "Request Service" button to the right.

Each of the below groups maintains its own area, or brand, with Qualtrics. If you have an account with one of these schools or departments at Northwestern, please refer to the Knowledge Base for direct links to log in to your existing account.

  • Feinberg School of Medicine
  • Feinberg Center for Education in Medicine
  • Kellogg School of Management
  • McCormick School of Engineering
  • Medill School of Journalism
  • Office of Alumni Relations
  • Office of Institutional Research
  • Office of Sustainability
  • Department of Communication Studies, School of Communication
  • School of Education and Social Policy
  • School of Law
  • Student Affairs
  • Women's Health Research Institute

If you do not have an account with one of these groups, or if you want to have a separate account in the central Northwestern brand, you can log into the central Northwestern brand at https://northwestern.qualtrics.com. An account is automatically provisioned for you upon successful login. 

You can have an account in both the central brand as well as one of the above schools or units. If you would like to move all of your data between brands, please email consultant@northwestern.edu for help.


Getting Started

Qualtrics has a wide breadth of information to help you get up and running in its On-Demand Webinars, in its online help guides, and in its community. You can also visit the Qualtrics New Features page to keep up with changes to the platform. 


Northwestern Resources

  • If you're looking to see what types of studies have already been conducted across the University and want to avoid duplicating similar research questions or studies, you can find more information with the Office of Institutional Research.
  • Looking to survey students? The Student Surveys Planning group was formed to oversee the surveys of our student body to ensure quality and coordination.
  • Human subject research must be approved by the Institutional Review Board
  • The Northwestern Libraries are a great resource to learn about survey practices and design.



Northwestern is committed to purchasing and promoting software that is equally accessible for all users, including those with disabilities. Overall, Qualtrics software is mostly compliant with web accessibility standards for persons with disabilities, and meets required standards for digital accessibility. However, it is possible for end users to design surveys that include questions that make it harder for certain persons (particularly those utilizing third-party screen readers like JAWS) to access and/or complete the survey. Qualtrics has a feature (“Check Survey Accessibility”) that can help end users ensure that surveys they create are accessible and compliant with Northwestern's WCAG 2.x AA standard. Additional details on the “Check Survey Accessibility” function can be found on the Qualtrics Website.


Support Resources


Northwestern Qualtrics FAQ

Please visit the Knowledge Base for answers to frequently asked questions. 

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