Alumni portals and services that support university advancement and development.

Services (3)

ARD Marketing Cloud

Marketing automation system


CATracks, the Constituent and Affinity Tracking System, is Northwestern's web-based system of record for alumni information. Its modules support school and central Alumni Relations and Development staff in prospect management, gift development, committee and volunteer management, alumni and donor relations, and alumni event tracking.

Our Northwestern

Our Northwestern is the University’s online community connecting alumni, students, faculty, parents, staff, donors, and volunteers. It consists of two integrated modules: an online alumni portal; and modules for content management, engagement, and donation management.